The ‘Mirror’ option is used when you want to create a symmetrical horizontal reflection of the shelf you have created. The following section will focus on additional features found in the context menu. Please note that this ‘Shelf Attribute’ needs to be set for both of the shelves and only once you have set this for both shelves, will the products combine. The products on the two shelves that you selected will combine, as seen in the gif below. Next, Navigate to ‘Shelf Attributes’ and select the tick box ‘Can Combine’ which is found in the ‘Attributes’ box as seen in the image below. A ‘Shelf Property’ pop-up window will appear. You can use this function by double-clicking on the desired shelves that you would like to combine. The ‘Can Combine’ option allows products that are on connected shelves to pack together when both shelves have this setting on. Using the ‘Prevent Overflow’ option will enable you to create accurate planograms. After these products’ limitations have been set you can select the ‘Squeeze’ option of the shelf, where only the squeezable products’ dimensions will then be adjusted as a result. Ensure that the ‘Prevent Squeeze’ box is unticked for all products that can be squeezed. Once the pop-up window appears, go to the ‘Product Attributes’ tab and select ‘Prevent Squeeze.’ Apply this to all ‘fixed’ products. This can be done by double-clicking on a product (or right-clicking and selecting ‘Properties’) where the ‘Product Properties’ pop-up window will appear. However, there is a way that you can set the shelf to only squeeze the squeezable products on the shelf, whilst keeping the unsqueezable products fixed.įirst, you will have to set the ‘Prevent Squeeze’ option on products that are unable to squeeze (see the image below). Usually, when you select the ‘Squeeze – Width’ option, it will squeeze all the products on the shelf. It might be that you come across a shelf where products that can squeeze and products that can’t squeeze share a shelf.
SHELF PLANOGRAM FULL
In the case where a product overflow’s on its full width (thus, one complete X facing is flowing over the shelf), it is recommended that the shelf loses a facing rather than squeezing the products on the shelf. As a guideline, we recommend that you only squeeze products that flow over with half of the product’s width. Furthermore, you should be realistic with how many products you squeeze on a shelf (the number of facings). When using the ‘Squeeze’ option, it is essential that you are realistic with what products are being squeezed.įor example, chips packets that are filled with air have some room to squeeze, whereas milk cartons/boxes won’t be able to squeeze on a shelf. When it comes to shelves that overflow, there is an option to squeeze products on the shelf. Squeeze (Width, Height and Fixed Products) In the case where a gondola with multiple segments is used, the shelf’s dimensions will be applied to what the depth and width are of the corresponding segment as indicated in the ‘Segments’ section of the ‘Gondola Properties’ pop-up window. This is because the planogram used in the illustration is a one-drop which implies the depth and width of the segment is equal to the depth and width of the gondola. SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout.In the above example, the shelf’s dimensions are compared to the gondola’s overall dimensions. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. However, products on the bottom shelf may be eye-level for children. Products placed at eye-level may sell better than products placed on the bottom shelf. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. Planograms can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales. Planograms are sometimes used by manufacturers to suggest optimum display for their merchandise at stores. Placement is important in retail to maximize sales and minimize wasted space. A planogram (also known as a plan o gram) is used in retail to show the placement of products on a shelf.